 | Pre-Conference Programs
Admission Training Institute – ATI
Tuesday, September 29, 8:30 am - 4:00 pm
Wednesday, September 30, 8:30 am - 4:00 pm
 Click here for a printable ATI Schedule (PDF).
A pre-conference professional development program designed specifically for those new to admission (0-3 years). Receive a thorough introduction to practical information and useful techniques. We will address all aspects of admission and encourage the exchange of ideas and experiences. Topics include:
• Know Your School
• Marketing
• Outreach and Travel
• Interviewing
• Recruiting for Diversity
• Financial Aid
• Making and Communicating Decisions
The ATI is led by admission directors with long-term experience in all facets of the admission process. They are also members of the SSATB Annual Meeting Advisory Committee (AMAC).
Claude Anderson, AMAC Chair, Dean of Enrollment, Northfield Mount Hermon School, MA
Anne Behnke, Director of Admission, St. Mark's School, MA
Leo Marshall, Director of Admission & Financial Aid, The Webb Schools, CA
James Mitchell, Director of Admission & Tuition Assistance, Alexander Dawson School, CO
Victoria Muradi, Director of Admissions & Financial Aid, Durham Academy, NC
Anne Frame Sheppard, Dean of Admission & Financial Aid, Western Reserve Academy, OH
Tom Sheppard, Director of Admission, Stevenson School, CA
Catherine Washburn, Director of Admission & Financial Aid, Rocky Hill School, RI
Institute for Advanced Admission - Free with Annual Meeting Registration
Wednesday, September 30, 1:00 - 4:00 pm
With Dr. Robert Sevier, a highly experienced education researcher and strategist, you'll explore a series of marketing, recruiting, and financial aid strategies that can help your institution maintain, and even gain, traction in today's ever-changing marketplace. This 3-hour interactive discussion is geared to those with 5+ years admission experience and focuses on:
• How students and parents will respond to today’s economic crisis
• Fine-tuning your vision and strategic plan
• Which schools will benefit from (and be hurt by) today's marketplace
• Key recruiting missteps to avoid in the months ahead
• Identifying the type of student most likely to enroll at your institution
• Determining (with certainty) how a planned tuition increase will impact market share
• Identifying the brand drivers for which students will pay more
• Short and long term tactics to increase recruitment program effectiveness
• Leveraging financial aid as part of the recruitment process
About the presenter: Dr. Robert Sevier, Senior Vice President, Strategy, at Stamats, Inc., has more than 25 years of leadership experience in strategic thinking and planning, integrated and brand marketing, market research and student recruiting. He has authored seven books on the subject.
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